Souveniers, Wearables and Gifts

The campaign was donating SWAG to give to potential voters.

apperance ,style ,or the way he or she presents them selves.

He got a killa swag.

Promotional merchandise for a band, record label, or other entity in the music business, usually distributed at concerts.

May include t-shirts, stickers, promo CDs, posters, etc. Often free, but not necessarily; a t-shirt or record purchased at a concert might still be considered swag, especially if it is a design or release that is not readily available in the mass market.

Many independent record labels throw in a handful of free swag when they ship out mail-order packages (stickers, sampler CDs, etc).

The chief difference between swag and regular merchandise is that its purpose is not to make a profit, but to promote the band/label, and reward its supporters by giving them something cool and unique.

I picked up some great swag at the concert last night.

v. swagged, swagg-ing, swags
v. intr.

To move over an area of surface with C.A.S (confidence, appearance, and style) by taking steps with the feet at a pace slower than a run.

See Swagger.

I like the way you talk, I like the way you walk, I love it all baby, where'd you get it dawg? Right step, left step, dawg don't stagger, watch the way I swag dawg, that's my swagger.

the way one carries their self.

im really diggin your swag

Any corporate/branded merchandise given out for free in order to promote the company/brand. Usually little trinkets or doodads, sometimes clothing, and always cheaply mass-produced. Etymology of this term most likely stems from a middle-English use of the word 'swag' often in pirate circles or other criminal circles as a euphamism for loot or plunder. How anyone can really consider the modern day definition of swag as plunder or loot (since it's worthless) is beyond understanding.

See also: schwag

My job at McDonald's sucks ass, but at least I get some skanky swag to donate to Salvation Army.

Stuff/Shit We All Get - Relating to the trade show convention industry, where exhibitors hand out "free stuff" to visitors. Most of the time these items are purely promotional materials, and are fairly worthless. ie. pencils, mugs, and mouse pads.
SWAG always has the company name, logo, slogan, product, service, and contact information clearly printed somewhere on the item/s.

Some convention goers have made a hobby of collecting as much swag as possible, and compete with others at the show.

- "The online gaming booth is handing out swag demo disks."
- "That beats my swag bag of stationary!"